FAQ about Web Design

Custom web design or not? What to choose?

Custom design is essential on a website. Because people will judge your company based on the quality of your website. 95% of visitors reject or distrust a website because of its appearance.
Therefore the design has a significant impact on website visitors. At the same time, it is the most influential factor in generating trust or mistrust of a site. A well-designed website conveys a positive and professional image.

What is Responsive Design?

Responsive or adaptive web design is a web design technique that seeks the correct display of the same page on different devices.
Today we access websites from all kinds of devices; desktop computers, tablets, cell phones, which is why, more and more, the need arises for us to adapt our website to their different sizes.

In this way, responsive web design is consolidated as one of the best practices in web design today.

What is the purpose of a landing page?

A landing page is a website designed and oriented to convert the visitor into a potential customer. A portal that is reached through a link,which aims firstly to make that visit connect the firm with the visitor, and secondly, that a sale or a contract can take place, and to same time that the user becomes a customer.
This landing page must always have an objective, which can be to sell a certain product, service or get a potential client to provide us with their contact information.

What is Usability and UX?

Web usability, also known as UX (User Experience) refers to the ease that the user has to navigate a web page. There are many influencing factors such as the design, structure or architecture of the web, among others. In short, a usable website is one that works well and that allows the user to find what they are looking for without having a high knowledge of the internet.

What is SEO?

SEO stands for Search Engine Optimization. There are certain guidelines to follow for search engines to find a website and index it appropriately. The texts to include in your web design are the most important part in this regard. The number of inbound links to your site, and the amount of relevant information regarding the search performed, also play an important role.

What is a web domain?

In short, an internet domain is the name given to a web page on the Internet so that it is available to visit. The domain meaning is summarized here, but it is important to know each point specifically.

The term domain, as established by the RAE, means “name that identifies a site on the network and indicates its membership in a certain category.”
In summary, as mentioned above, it is the specific name given to a site in order to receive visits on the web.
A domain is the address by which the web page is located. It is a unique name and is the one that is written in the address bar of the browser to enter the site.

What is a web server?

A web server is used to store the pages of a website. As well as executing them when a user makes a request to access a page.

In simple words, it is in charge of transmitting the data. Also, it allows hosting a website.

What is the purpose of a microsite?

Single page or micro-site websites have great benefits.
A new trend in web design is the development of sites that have all the content on one page. For example, the home section may be on the same page with company information, with image galleries, with a list of services and with the media and social networks.

These are some of the advantages:
– Its use is very intuitive:
First of all they are very easy to navigate. The user scrolls by scrolling or clicking on the menu and the page has a very dynamic “lift effect”.

– It is easier and faster to maintain:
When the site is made up of a single page, maintenance is faster. Therefore it will be easier to maintain one page than many.

– They are minimalist:
You have to simplify and minimalize avoiding pages whose information is dispensable and irrelevant.

– Improves positioning:
It works like a landing page, in this way it concentrates conversions better and reduces traffic leakage. It also facilitates SEM, since it is more focused on conversion than navigation.

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